You First Pura Rinascita
BEAUTY, CURIOSITY, HARMONY AND ESPECIALLY REBIRTH : THESE
CONCEPTS INSPIRE OUR MAGAZINE, SHARING SPECIAL MOMENTS
AND CARVING OUT A NICHE FOR YOURSELF.

GO TO YOUFIRST.EU AND BUY OUR PRODUCTS
13 november 2017

STORIES OF REBIRTH

THE ART OF SWIMMING


"A dive and everything disappears: the world is put in brackets until the next breath."

Wonderful essay dedicated to those who love water but also to those who simply want to take some rest and think of the feelings that this natural element communicates to us, L’arte di nuotare (i.e. “the art of swimming”) takes us by the hand and makes us feel immediately immersed in a blue world. "Those who swim," says the author, "resemble the flowing of life and the five senses become one." Water encircles all the body, giving a sense of peace and protection, removing the worries and noises imposed by the world.

Through a deep analysis of the various natative practices, from diving to apnea, crawl to dolphin, reaching the “finish line”, this delightful pamphlet tells us how special is the emotion the swimmer feels, who - in fact - comes out of the water smiling. A calm serenity and a sense of light fullfilment accompanies us all the time after practicing, no matter where you have been swimming (another theme of the book is that of the places where to swim; seas, rivers, lakes and pools).

Immerse yourself then, and become "liquid thinking"! Happy Rebirth!


Carola Barbero
L’ARTE DI NUOTARE
Meditazioni sul nuoto

Il melangolo

Preferiti   Share  
09 november 2017

ALCHEMY OF REBIRTH

A story of Cassis and Juniper


These two notes compose the Velvet Woods essence, our unisex, fresh and winding wooden fragrance, an encounter with the uncontaminated and magic woodland nature. Let’s discover the rich properties of these two special ingredients.

Sometimes called Cassis, the ribes nigrum is a fruit plant, among those typical of the underbrush, which ripens at the end of July. Very used in phytotherapy for its leaves, gems and fruits, which are intensely perfumed thanks to the essential oils, that help body to react to inflammation and stress. In addition to these properties, the very intense and stimulating aroma of cassis turns into gourmand and reassuring perfumes and it is therefore perfect to accompany us in the comfortable autumn season.

The Juniper, an evergreen shrub typical of the Mediterranean area, where its pleasant aroma spreads, grows in a lush way in fallow fields both at sea and in the mountains. Junipers are prickly plants which usually grow slowly: only where the weather is mild, it can grow into a small tree, but often it forms more or less high shrubs with needle-shaped, linear, silvery-green leaves. The small light yellow flowers of this shrub appear in late Spring or early Summer and only the female flowers produce berries - the fruits – which remain two or three years on the plant, reaching maturity and changing its colour from green to dark purple with silvery reflections. Even in this case the round and resinous berries, the so-called galbuli, are very aromatic and bring us immediately to the forest atmosphere that embraces and purifies us.

Close your eyes and start the journey!


Preferiti   Share  
19 october 2017

SELF MOMENTS

Milano Design Film Festival


The fifth edition of Milano Design Film Festival is about to start, with the special participation of guest curator Patricia Urquiola. A bridge between design, art and architecture, through an expressive language that celebrates creativity, this year is focused on "Portraits of Our Time" theme, also through the poster of Illustrator Noma Bar.

Quoting the introduction of the catalog "Today and yesterday walk in parallel now as never before. We move like Janus: focused on the immediate, aware that tomorrow with its load of innovations is the direction, attracted by the past as a refuge, sometimes as a source of inspiration. Time is our obsession: it is difficult to slow down. What we are missing is the depth of field. That is knowledge, emotion, astonishment. What we know is that it takes time to take care of beauty. Time to design, keep, understand, safeguard. Time to do, understand, innovate, learn and teach. Time to see. And review ".

Among the different screenings in program we suggest the world premiere of Valeria Parisi's film "Franco Albini: uno sguardo leggero", based on the life of the designer, on screen on Saturday October 21 at 12pm, Astra room. A portrait that honors his lightness, so personal, inquisitive, curious, weightless. A floating universe: the dream of a world without gravity, free of any possession. Which other best expression of “Rebirth philosophy”? Enjoy his imaginary world.


MILANO DESIGN FILM FESTIVAL
19 - 22 October 2017
Anteo - Palazzo del cinema
Milan
Official Program
"Franco Albini, uno sguardo leggero"

Preferiti   Share  
19 october 2017

TALES IN MILAN

BRAND NEW PALAZZO DEL CINEMA ANTEO


A true gift for all film-lovers and in general for all the citizens of Milan. Already a reference point for all the Seventh-Art-addicted, Anteo has recently transformed from classic cinema to a true multimedia village.

11 halls, most of them inspired by the names of Milan's closed cinemas (such as President and Astra), nursery rooms equipped for children of every age, special exhibitions, screenings in original language, reviews promoting Made in Italy productions and halls dedicated to on demand screenings.
There is also a restaurant-cinema room with delicious Italian specialties prepared by professional chefs with menus changing depending on the film projected.
And there’s even more! A large garden, a brewery and a Public Library of the Performing Arts.

W Milan and W Made in Italy!


PALAZZO DEL CINEMA ANTEO
Via Milazzo
Milan
Official Website

Preferiti   Share