You First Pura Rinascita
BEAUTY, CURIOSITY, HARMONY AND ESPECIALLY REBIRTH : THESE
CONCEPTS INSPIRE OUR MAGAZINE, SHARING SPECIAL MOMENTS
AND CARVING OUT A NICHE FOR YOURSELF.

GO TO YOUFIRST.EU AND BUY OUR PRODUCTS
21 april 2016

STORIES OF REBIRTH

#1 BRUNO MUNARI, DISEGNARE UN ALBERO


Sometimes a little encouragement is enough to discover new dimensions of creativity; a well-directed stimulus - especially when it comes from a great master of design and a writer - can open up to new expression possibilities while blurring our fears: who among us has not ever wished, at least once as a child, to excel in drawing, to be able to put on paper your own imagination and emotions? A discovery that allows us to realise our ancient, though small, fantasies with simple important gestures: a true Rebirth.

“Perfection, says an old Eastern saying, is beautiful but also stupid: you have to know it but also to break it. I think that now it will be clear for you how to draw a tree, and for this reason you must not follow blindly what I showed you; if you know the rule you can draw the tree as you wish and it can be completely different from the ones you have seen in this book … Then, above all, teach it to others. ”

Bruno Munari, Disegnare un albero (How to draw a tree)
Edizioni Corraini

Preferiti   Share  
14 april 2016

TALES IN MILAN

piazza tommaseo


While it’s Hanami time in Japan during these days, i.e. the ritual observationof flowering trees, especially the cherry tree, also in Milan we can live the same magic and the same splendor.
A small square in the residential area of ​​Via XX Settembre becomes the stage of aunique floral show in town: the magnolias of Piazza Tommaseo, which were still bare until a few days ago after thecold winter, suddenly explode in a profusion of buds and white and pinkflowers, which lights up in a thousand iridescent shades, depending on whetheryou look at it in the early morning or in the evening twilight. A charm not only for the eyes, but also for the smell, as the air is filled with the scent of these beautiful trees; a fragrance with relaxing and anti-stress properties,capable to slow down even the most frenetic lifestyles.
Therefore take place on a bench in this little park and take some time to admire the beauty of the springy Rebirth.

Piazza Tommaseo

Preferiti   Share  
07 april 2016

TALES IN MILAN

#1 PALAZZO BERRI MEREGALLI


Palazzo Berri Meregalli is a magnificent example of eclecticism. Built in 1913 byarchitect Giulio Ulisse Arata, the structure combines a powerful structure withgracious and elegant decorations. A fusion of many different materials, fromglass to metal, from stone to brick and mosaic tiles, a weave of forms that gothrough the centuries, from Romanesque to Gothic, from the Renaissance toLiberty. The building surprises and captures us with special light and shadowtricks given by the hollows and ledges of its structure, a phenomenon that isparticularly noticeable in the early hours of the morning or in the dim lightof dusk.
The entrancehall hosts the Vittoria Alata (i.e."WingedVictory") by Adolfo Wildt, sculptor, decorator and medalist, a master inthe history of Italian art. A short walk away from this building, there is Cà dell'Oreggia (i.e. “House of the Ear”),whose intercom is shaped in a large bronze ear, always by Wildt.
A melting potof styles, embellishments and volumes, combined skillfully and without anyprejudices by Arata and by his many collaborators, because both in art and inlife if you let yourself intrigue by new and unconventional roads, you canreach beauty.

Palazzo Berri Meregalli
Via Cappuccini 8

Preferiti   Share