What makes us fall in love with a fragrance? And what,on the contrary, makes us hate a perfume so much, that it makes us turn up our nose when we smell it? Certainly our emotional experience has a powerful influence on the olfactory tastes, just think of how many times the aromas that remind us of our childhood surprise us and move us (or frighten us!). How is the making of a fragrance? Why at first does it seem sweet? And why then does it suddenly “become” - for example -citrus?

Accademia del Profumo (i.e. “Academy of Perfume”) teaches us that:

“… A composition is a sequence of complementary raw materials. The perfumer creates its composition thanks to his instruments, his technical expertise and his artistic sense. He will formulate it taking into account the degree of volatility and persistence of raw materials and elaborating three theoretical olfactory plans that develop over time: the so-called" olfactory pyramid.”

The pyramid is a theoretical view of the evaporation degree of the components and of their persistence. It consists of three levels that illustrate the temporal development of the fragrance.

The top notes:Fresh, light and weakly persistent, they vanish in a few minutes. Those few minutes are enough totrigger the desire to discover the fragrance, which is why this phase is calledthe “flight of the perfume”. This “flight” invites you to buy the product.
The heart notes: They are more powerful and more consistent than the top notes. They have a higher persistence and they constitute the development of the fragrance that leaves a trail.
The base notes: These are very persistent raw materials that evaporate slowly and can last for days. They express the personality of the perfume and generate the customer’s loyalty.“

Now it’s time for a beautiful journey to discover your own ideal olfactory pyramid!