BEAUTY, CURIOSITY, HARMONY AND ESPECIALLY REBIRTH : THESE
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TALES IN MILAN
#4 ESCHER
There is an artist who has made of the impossible shapes his ideal of art, and who made us dream of multiform, flowing and imaginative worldslike no other. Escher expresses the power of imagination and the charm of thegeometric order at the same time, offering a creative streak that starts from Liberty and reaches Surrealism, the nodal point of his work.
Milan hosts an exhibition of this author, displaying morethan 200 artworks, with a focus on the time of Escher’s artistic maturity, characterized by the themes of tessellation and impossible objects. A tribute to this Master of the Twentieth century, who with his visual perception of the universe has influenced the entire culture - not just painting but also music and publishing- of the last century.
What better harmony between heaven andearth, what pride for the human species, being able to express such a powerfuland playful rebirth?
June 24th, 2016 - January 22nd, 2017Palazzo Reale, Milan
SELF MOMENTS
#5 Gatton Park: the park of dreams
There is a park in Surrey that expresses nature’swonders and man’s work of preservation: Gatton Park. Here the large green expanses, 600 acres curated by two different Trusts, are divided into different landscapes showing thatthe promotion and custody of natural environment, gardens and historic buildings are an ethical and, at the same time, economically fruitful investment.
The charm is immediately transmitted by the uniqueness of Gatton’s design, made by the famous landscape designer Lancelot Brown, which shows a series of small ponds culminating in the main lake (the two islands inthe lake host wild flora and fauna). Water features take the visitor through the Japanese garden and along the perimeter of the park, in a harmony of really wonderful geometries.
There are various initiatives dedicated to different types of visitors during Spring and Summer,letting us appreciate the biodiversity of scents, colors and natural sounds,for the delight of our senses.
Gatton Park, Surrey, United Kingdom
SELF MOMENTS
#3 GALLERIA CAMPARI
Campari is part of the history of our country. This Bitter is associated with a universe made of quality, relationships, carefree nights and pleasure that the whole world envies us. But Campari is also, and above all, communication,style, art and image.
On the 150th anniversary of the company,the Campari Group opened an art gallery in Sesto San Giovanni, which is entirely dedicated to the relationship between the brand and its communication.
The gallery was born from the conversion of the historic factory and it is conceived by the architect Mario Botta. It offers more than 3,000 works on paper, in particular original posters from the Belle Époque, but also posters and advertising graphics from the 30s to the 70s, designed by important artists such as Marcello Dudovich, Leonetto Cappiello, Marcello Nizzoli, Fortunato Depero, Ugo Mochi, Franz Marangolo, Guido Crepax, Bruno Munari and Ugo Nespolo; commercials directed by well-known directors such as Federico Fellini and Tarsem Singh; objects devised by famous designers such as Matteo Thun, Dodo Arslan, Markus Benesch and Matteo Ragni. There is also a multimedia installation that narrates this artistic history, where images are reworked by young Interaction Designers,projecting the commercials from the 50s to the 70s on 15 screens on a 32-meter-long wall.
A multi-sensory journey, a total immersion in the values of this magical brand that suggests to dedicate some time to us, to friends, to leisure.
Galleria Campari
Viale Antonio Gramsci, 161
Sesto San Giovanni (MI)
ALCHEMY OF REBIRTH
#3 THE OLFACTORY PYRAMID
What makes us fall in love with a fragrance? And what,on the contrary, makes us hate a perfume so much, that it makes us turn up our nose when we smell it? Certainly our emotional experience has a powerful influence on the olfactory tastes, just think of how many times the aromas that remind us of our childhood surprise us and move us (or frighten us!). How is the making of a fragrance? Why at first does it seem sweet? And why then does it suddenly “become” - for example -citrus?
Accademia del Profumo (i.e. “Academy of Perfume”) teaches us that:
“… A composition is a sequence of complementary raw materials. The perfumer creates its composition thanks to his instruments, his technical expertise and his artistic sense. He will formulate it taking into account the degree of volatility and persistence of raw materials and elaborating three theoretical olfactory plans that develop over time: the so-called" olfactory pyramid.”
The pyramid is a theoretical view of the evaporation degree of the components and of their persistence. It consists of three levels that illustrate the temporal development of the fragrance.
The top notes:Fresh, light and weakly persistent, they vanish in a few minutes. Those few minutes are enough totrigger the desire to discover the fragrance, which is why this phase is calledthe “flight of the perfume”. This “flight” invites you to buy the product.
The heart notes: They are more powerful and more consistent than the top notes. They have a higher persistence and they constitute the development of the fragrance that leaves a trail.
The base notes: These are very persistent raw materials that evaporate slowly and can last for days. They express the personality of the perfume and generate the customer’s loyalty.“
Now it’s time for a beautiful journey to discover your own ideal olfactory pyramid!