Campari is part of the history of our country. This Bitter is associated with a universe made of quality, relationships, carefree nights and pleasure that the whole world envies us. But Campari is also, and above all, communication,style, art and image.
On the 150^th anniversary of the company,the Campari Group opened an art gallery in Sesto San Giovanni, which is entirely dedicated to the relationship between the brand and its communication.

The gallery was born from the conversion of the historic factory and it is conceived by the architect Mario Botta. It offers more than 3,000 works on paper, in particular original posters from the Belle Époque, but also posters and advertising graphics from the 30s to the 70s, designed by important artists such as Marcello Dudovich, Leonetto Cappiello, Marcello Nizzoli, Fortunato Depero, Ugo Mochi, Franz Marangolo, Guido Crepax, Bruno Munari and Ugo Nespolo; commercials directed by well-known directors such as Federico Fellini and Tarsem Singh; objects devised by famous designers such as Matteo Thun, Dodo Arslan, Markus Benesch and Matteo Ragni. There is also a multimedia installation that narrates this artistic history, where images are reworked by young Interaction Designers,projecting the commercials from the 50s to the 70s on 15 screens on a 32-meter-long wall.

A multi-sensory journey, a total immersion in the values ​​of this magical brand that suggests to dedicate some time to us, to friends, to leisure.


Galleria Campari
Viale Antonio Gramsci, 161
Sesto San Giovanni (MI)