The exclusive scent chosen by YouFirst Pura Rinascita to honour the "Downsizing" film première is FIG POUDRÉ, a hearty embrace focused on fig as a dominant note, declined in an Eau Fraîche, perfect for Summer evenings.

Known from ancient times as the emblem of life itself, the union between Earth and Sky, fig tree is a tree with a short trunk that can reach 6-10 meter of height: the bark is finely wrinkled, the lymph is white and milky, the branches are rich in marrow.The leaves are large, dark green on top. What is commonly believed to be the fruit of fig is actually a big infructescence; the real fruits are many small branches, whose pulp is sweet and constitutes the edible part.

The cultivation of the fig tree has developed in different parts of the planet, but significantly in the Mediterranean, whose weather is warm and arid. The cultivated figs are innumerable, and so are the Italian varieties.

Sacred plant and fruit, the fig tree in ancient Greece was devoted to Athena, goddess of wisdom, and Dionysus, god of wine. Plato believed this tree was friend of philosophers. In ancient tradition the fig tree means immortality and abundance, so much that it was used for sicomanzia, a divination practice with the leaves of this tree.

As a symbol of abundance it is linked to fertility and presides at birth: according to a Hindu legend, the god Vishnu would be born under a fig, like the founders of Rome, Romulus and Remo. A sensual and rounded caress, perfect expression of a rebirth experience and capable of storing with his notes the memory of this magical evening.

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